- What We Do
Challenge We Tackle
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Our Support
- Industry: e-Commerce
- Clients: Total Hockey
- Solution: eCommerce PPC Strategy
- Date: 12/06/2025
Projects Summary
Client Needs:
The brand required a sharp uplift in online revenue and conversions during the peak hockey season. Specific objectives included achieving a 6x ROAS, increasing Black Friday sales YoY, and building campaigns around high-intent buyer behaviors.
Service Provide
A list of the specific services we delivered for the project, such as:
- Google Ads Strategy & Account Restructure
- Product & Audience Targeting
- Smart Shopping & Search Campaigns
- Bidding Strategy Optimization (CPA vs Max Conversions)
- Landing Page & Conversion Path Optimization
- Advanced Keyword & Negative Keyword Mapping
Our Approch:
We began with deep analysis across product value, buyer demographics, and bidding performance. Using A/B tests, we aligned bidding models to audience intent and prioritized high-converting SKUs in Search and Smart Shopping formats.
We avoided low-performance Display placements and utilized custom CTAs in ad copy for stronger engagement. Google Premier Partner access enabled keyword testing across match types to maximize reach without inflating spend. We scaled campaigns as data validated their effectiveness, focusing on high-ROAS performers.
Challenges
Reviving account performance after inheriting it from a competing agency
Prioritizing limited budget for the peak season
Accurately identifying high-conversion product segments
Creating audience segmentation for both parents and athletes
Balancing aggressive growth with efficient ad spend
Results / Success Metrics
With precise targeting, strategic bidding, and constant optimization, we achieved exceptional growth for Total Hockey in just a few months:
- 236% YoY revenue increase (vs 40% target)
- 149% YoY increase in online sales
- 20% improvement in user engagement
- 225% YoY increase in conversions (Nov)
- ROAS peak of 10x (vs 6x goal)
- Achieved highest sales day in Total Hockey’s history on Black Friday
- Conversion Rate improvement through tailored CTAs and smart budget allocation
“The help and guidance that the team gave us made our Google Ads more efficient and brought record sales. Highly recommend!”
Total Hockey
