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- Industry: Fashion & Apparel / E-commerce
- Clients: Lyle & Scott
- Solution: (Paid Social, PPC, SEO)
- Date: 11/22/2025
Projects Summary
Client Needs:
Lyle & Scott, a premium fashion brand, needed to scale their digital marketing efforts across key European markets while maintaining a high ROAS. With the summer sale approaching, the goal was to drive more revenue through Paid Social, PPC, and SEO—without compromising cost efficiency.
This case reflects our deep collaboration with Lyle & Scott and showcases the synergy between performance-driven Paid Media and strategic organic efforts.
Service Provide
A list of the specific services we delivered for the project, such as:
- Paid Social Campaign Management
- Google Ads Strategy (including CSS & PMax)
- Campaign Localization for EU
- SEO Visibility Strategy
- YouTube Awareness Ads
- Performance Reporting & ROAS Optimization
Our Approch:
Paid Social:
We ran a full-funnel campaign starting with low-cost awareness ads prior to the sale, followed by retargeting during the sale period. Advantage+ Shopping and catalog carousels (highlighting RRP-to-sale prices) were the top performers, especially on Instagram. Ad budgets were dynamically allocated to best-performing creatives and placements.
PPC:
Using a second CSS and Google Merchant promotions, we applied dynamic discounts and ran Performance Max campaigns for both top sellers and broad inventory. ROAS-based bidding was fine-tuned for each geo, while Search campaigns protected brand traffic. Multilingual ads were used across DE, FR, IT, and NL to improve conversion in EU markets.
SEO:
Parallel to paid efforts, we targeted non-branded and mid-funnel queries to increase organic visibility. This helped warm up new traffic which could be retargeted via PPC and Social.
Challenges
Competing during peak seasonal sale periods with limited margins
Aligning messaging across Paid Social, Search, and SEO
Localizing campaigns for multilingual audiences while maintaining brand tone
Managing channel attribution to avoid cannibalization
Results / Success Metrics
Our integrated strategy across Paid Social, PPC, and SEO delivered powerful results—driving significant growth in purchases, revenue, and return on ad spend across multiple markets.
- Paid Social: 203% increase in purchases 221% increase in revenue 60% decrease in cost per purchase (CPP) 163% increase in ROAS
- PPC: 35% increase in impressions 30% increase in clicks 124% increase in conversions 154% increase in conversion value 72% increase in ROAS
- SEO: 19% increase in organic clicks Avg. keyword rank improved by 8 positions
“Working with Impeccable Ads has been an absolute pleasure. Adam is a wizard on Meta. Luke & Alex consistently grow our Google Ads performance YoY. Their dedication and responsiveness made a big difference during our campaign pushes.”
Team Lyle & Scott
