Our Support
Driving Visibility and Lead Generation Amid the Pandemic
Client Overview:
Smartway2, headquartered in Massachusetts, is a flexible workplace scheduling platform offering desk booking, room reservations, and space management solutions tailored for hybrid work environments.
As the pandemic redefined how the world worked, Smartway2 needed to stay visible, relevant, and discoverable to businesses embracing remote and hybrid models.
That’s where Impeccable Ads stepped in—to drive organic growth and position Smartway2 as a go-to solution in a rapidly evolving market.
The Challenge
When we partnered with Smartway2 in 2019, the platform had low organic visibility, especially compared to competitors in the U.S. market. The onset of COVID-19 in 2020 further intensified the challenge as the landscape of office spaces and scheduling drastically shifted.
Smartway2 needed to:
- Compete in a growing, crowded space for hybrid workplace tools
- Increase demo requests and lead volume via organic search
- Leverage existing content assets more effectively
- Adapt messaging for a remote-first world
Our Strategy
✅ 1. Deep SEO & Content Audits
We began with a comprehensive audit of Smartway2’s website, analysing technical SEO health, keyword gaps, user journeys, and on-page structure.
✅ 2. Competitor Keyword Gap Analysis
Using U.S. search data, we identified key bottom-funnel keywords (e.g., “desk booking software”, “meeting room scheduling tool”) and top-of-funnel queries that matched emerging hybrid workplace trends.
✅ 3. Content Repositioning
We helped Smartway2 repurpose gated content (previously locked behind demo forms or PDFs) into SEO-optimised, mobile-first blog articles. This shift increased indexation, shareability, and user engagement.
✅ 4. Internal Linking & UX Enhancements
We implemented a smart internal linking strategy, ensuring priority pages—like solutions, industries, and pricing—gained higher relevance in SERPs and smoother crawlability.
✅ 5. Agile Messaging & Content Planning
As hybrid work took centre stage, we helped Smartway2 adjust its messaging to reflect post-COVID realities, pushing out content around “return to office”, “hybrid scheduling”, and “workspace flexibility.”
Results That Speak for Themselves
Despite the turbulence of 2020, our agile strategy delivered exceptional growth:
- 🚀 +566% increase in organic traffic
- 🔍 900+ ranking keywords in the U.S. (300% growth)
- 📈 +143% YoY increase in demo requests from organic traffic
- 👥 +158% increase in new users
- 📊 +154% increase in total sessions
Final Takeaway
By combining strategic SEO, smart content repurposing, and adaptive messaging, we helped Smartway2 turn uncertainty into sustained growth and qualified pipeline.
At Impeccable Ads, we don’t just optimize for search—we optimize for resilience, relevance, and results.
📩 Want to turn your SEO into a sustainable lead engine?
Let’s connect: info@impeccableads.com
🔗 Visit us: www.impeccableads.com
