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Projects Summary
Client Overview:
360 SMS App is a Salesforce-native messaging automation solution designed for seamless text communication across industries. As part of the 360 Degree Cloud Technologies suite, the platform sought to scale customer acquisition through digital channels.
With a growing need to reach Salesforce users looking for integrated SMS automation, the brand partnered with Impeccable Ads, to architect a performance-focused PPC strategy that would drive high-quality leads and measurable revenue impact.
The Challenge
Prior to campaign launch, 360 SMS App faced several marketing hurdles:
- Low-quality lead volume from previous digital efforts
- Outdated landing pages and unclear messaging hierarchy
- No structured PPC funnel or CRM-linked attribution
- Limited in-house experience with performance marketing strategy
The product had potential, but lacked the executional clarity to scale via paid channels.
The Strategy
1. Foundation First
The first three months were invested in infrastructure upgrades—including:
- Replacing an underperforming “Growth” page with a new Spark-Conversation landing page, optimised for conversion.
- Improving website performance and reducing technical barriers to ad engagement.
- Aligning tracking with the CRM to capture full-funnel insights.
2. Focused Campaign Launch
Official PPC campaigns went live on November 25th 2024, with a clear objective:
Generate a qualified sales pipeline through high-intent, Salesforce-related search traffic.
Efforts included:
- Highly targeted Search campaigns focused on niche Salesforce SMS use cases
- Ad copy aligned with buyer pain points and Salesforce integration language
- Smart bid strategies, A/B tested landing pages, and detailed keyword segmentation
3. Mid-Campaign Optimization
While bot traffic and spam created temporary challenges, fast pivots and tighter targeting helped stabilise performance. We also layered in negative keywords and placement exclusions to increase ROI.
Results: Measurable Impact in Just 4 Months
Over the course of the campaign (Nov–Feb), with a total ad spend of $14,478.30, the results were compelling:
Leads & Pipeline
- 17 Sales Qualified Leads (SQLs)
- $158,238 in tracked pipeline revenue
- 7 additional SQLs with untracked outcomes (potential $40K–$50K more)
Total Influence: ~$150,000+ in potential revenue
ROI: ~520%+ from a $14K spend
Key Learnings
A well-executed PPC campaign can rapidly generate qualified leads—even in complex B2B SaaS spaces.
Conversion-optimized landing pages are mission-critical to campaign success.
CRM-linked attribution provides the visibility needed to calculate real business impact—not just vanity metrics.
Final Reflection
Despite internal challenges, this campaign proved the power of focused execution, data-backed strategy, and agile optimization.
“From zero to $150K+ in revenue pipeline in under four months—this campaign was a proof of concept for what smart PPC can achieve.”
— Prince Rangan
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