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Client Overview:
📝 Project Summary
Client Overview
360 SMS App is a Salesforce-native messaging automation tool. It helps users send texts directly from their Salesforce dashboards. As part of the 360 Degree Cloud Technologies suite, the platform wanted to scale fast using digital ads.
That’s when they partnered with Impeccable Ads—to design a high-performance PPC strategy that would deliver qualified leads and real revenue.
⚠️ The Challenge
Before launching campaigns, 360 SMS App faced several issues:
- Previous campaigns brought in poor-quality leads
- The landing pages were outdated and unclear
- There was no CRM-linked tracking to measure real results
- The team lacked deep PPC expertise in-house
The product had potential. However, it needed a sharper strategy and better execution to scale through paid ads.
🎯 The Strategy
✅ Phase 1: Laying the Foundation
We started by fixing the basics. In the first 3 months, we focused on:
- Replacing the old “Growth” page with a new, conversion-focused Spark-Conversation landing page
- Improving website speed and removing technical friction
- Setting up CRM tracking to capture leads across the funnel
As a result, we had a strong base to launch high-impact campaigns.
2. Focused Campaign Launch
✅ Phase 2: Launching Focused PPC Campaigns
On November 25th, 2024, we went live.
The goal was clear: generate high-quality leads from users searching for Salesforce SMS solutions.
Here’s what we implemented:
- Search campaigns with tightly grouped keywords around Salesforce texting
- Ad copy tailored to common pain points, using Salesforce-specific language
- Smart bidding, A/B-tested landing pages, and focused keyword segmentation
Meanwhile, we aligned all tracking with the CRM to tie leads back to revenue.
✅ Phase 3: Mid-Campaign Optimization
Soon after launch, we faced a challenge: bot traffic and spam.
However, we responded quickly—tightening targeting, excluding bad placements, and refining negative keywords. As a result, campaign performance improved steadily.
📊 Results: High Impact in Just 4 Months
From November to February, we spent $14,478.30 and delivered strong results:
- 17 Sales-Qualified Leads (SQLs)
- $158,238 in tracked pipeline revenue
- 7 additional SQLs with untracked potential ($40K–$50K estimated)
- Total potential revenue: ~$150,000+
- ROI: ~520% from the $14K investment
🧠 Key Learnings
A well-executed PPC strategy can unlock serious growth—even in niche B2B SaaS
Conversion-focused landing pages make all the difference
CRM-linked tracking is vital to prove impact and move beyond vanity metrics
💬 Final Reflection
Despite internal challenges, this campaign proved the power of focused execution, data-backed strategy, and agile optimization.
“From zero to $150K+ in revenue pipeline in under four months—this campaign was a proof of concept for what smart PPC can achieve.”
🚀 Want to Turn Your Ad Budget into Revenue?
At Impeccable Ads, we build full-funnel paid campaigns that don’t just generate clicks—they create pipelines. Whether you’re in SaaS, tech, or B2B services, our approach delivers qualified leads and real ROI.
📩 Email us: info@impeccableads.com
🌐 Visit: www.impeccableads.com
Let’s build your next success story.
