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Projects Summary
Client Overview:
SlideTeam.net is one of the world’s largest providers of ready-to-use PowerPoint templates and presentation decks, serving professionals, consultants, marketers, and business leaders across industries. With a growing user base and expanding content library, SlideTeam was looking to increase online sales efficiently while maintaining a competitive cost per acquisition (CPA).
The Challenge
While initial campaigns showed promise, results were inconsistent. SlideTeam’s standard search ad campaigns drove traffic and some conversions, but not at a scale or cost-efficiency that could fuel predictable growth.
Key hurdles included:
- High CPA (as much as SGD 500) on some product categories
- Large and complex keyword inventory
- Rapidly growing catalog with frequent updates
- Need to maintain monthly sales volume of 20–30
The Strategy
Phase 1: Testing Traditional Search Campaigns
We began with a structured rollout of standard keyword-based search campaigns. These provided baseline conversions—but performance plateaued quickly, and CPA remained high.
Phase 2: Dynamic Search Ads (DSAs) to the Rescue
To scale efficiently, we pivoted to Dynamic Search Ads (DSAs)—Google Ads campaigns that automatically matched landing pages to relevant search queries without needing exhaustive keyword lists.
Why DSAs Worked for SlideTeam:
- Allowed real-time targeting of newly added templates without constant manual updates
- Captured long-tail, high-intent search queries beyond the keyword list
- Matched user searches directly to specific, highly relevant pages
- Reduced keyword management overhead while expanding reach
🛠️ Ongoing Optimisation
What truly made the strategy successful was continuous refinement, including:
- Building a massive negative keyword list of over 60,000 keywords
- Daily pruning of irrelevant traffic sources and search terms
- Segmenting DSAs by categories like pitch decks, marketing templates, and business strategy
- Bid adjustments based on device, location, and time-of-day performance
Results That Speak
| Metric | Before | After |
|---|---|---|
| Cost Per Acquisition (CPA) | SGD 500+ | SGD 196 |
| Average Monthly Sales | ~10–15 | 25+ |
| Negative Keywords Added | <5,000 | 60,000+ |
📊 60% reduction in CPA
🛒 25+ average monthly sales
🧠 Scalable strategy with lower manual input
Key Takeaways
Dynamic Search Ads are a game-changer for e-commerce or digital product platforms with large content inventories.
The real impact came not just from DSA setup—but from rigorous negative keyword optimization and category-based campaign segmentation.
When scaled with intent-focused landing pages, DSAs became SlideTeam’s most cost-effective acquisition engine.
Final Word
In a competitive space like digital templates, being agile is everything. With the right mix of automation and precision controls, we helped SlideTeam go from high-spend uncertainty to predictable, profitable growth.
“Sometimes, less control brings better results—if you know what to exclude.”
Struggling with high CPAs or stagnant PPC performance?
Discover how we scaled results for SlideTeam.net using Dynamic Search Ads, smart exclusions, and data-driven automation.
📩 Let’s build your next PPC success story: info@impeccableads.com
🌐 Visit us: www.impeccableads.com
