360CTIapp: Cut Global CPA by 63% with Multi-Geo PPC + ABM Strategy

Projects Summary

📝 Project Summary

Client Overview
360CTIapp.com is a Salesforce-native computer telephony integration (CTI) platform. It enables seamless calling, call recording, and automation—directly inside Salesforce.

With demand growing across India, the UK, and the US, the goal was clear: generate high-intent leads and build a qualified demo pipeline across geographies.

That’s where Impeccable Ads stepped in.ip of Prince Rangan

⚠️ The Challenge

Scaling across multiple countries came with unique hurdles:

• High CPCs in markets like the UK and US
• Poor Ad Rank and Quality Scores due to loosely matched keywords
• Limited control over how budgets were spent by age, intent, and device
• Inconsistent results from early broad-match campaigns

To perform well in a B2B SaaS category this competitive, we needed structure, segmentation, and surgical targeting.

🚀 Strategy & Execution

✅ Phase 1: Broad Testing (Days 1–14)

We launched initial campaigns with thematic ad groups, targeting broad keywords by use case and location.

These brought in leads—but performance was uneven. CTRs were flat, CPCs were high, and we struggled to reach top positions.

✅ Phase 2: SKAG Rebuild (Days 15–35)

Next, we rebuilt everything into Single Keyword Ad Groups (SKAGs).

This allowed us to:

• Align ad copy tightly with each keyword
• Improve Quality Scores
• Consistently place ads in the Top 3 positions

As a result, costs began dropping, and ad relevance improved dramatically.

✅ Phase 3: Smart Segmentation (Days 36–60)

With stronger control in place, we then:

• Split campaigns by match type (Exact vs. Phrase)
• Segmented by device type, age group, and geo
• Added over thousands of negative keywords
• Adjusted bids based on performance by profile
• Removed wasteful spend from low-converting segments

Meanwhile, we layered in LinkedIn ABM campaigns to target Salesforce decision-makers in the UK and US—focusing on mid-market and enterprise accounts.

🌐 Geo Performance Snapshot (3 Months)

📊 Results: Stronger ROI, Global Impact

📈 63% decrease in average CPA
💰 Stronger cost control by intent, age, and device
🚀 Higher lead volume across three regions

🔑 Key Takeaways

SKAGs bring structure and clarity, especially in multi-geo campaigns

Segmenting by match type and demographics improves scale and efficiency

A robust negative keyword list can drive bigger gains than just adding new keywords

ABM + PPC synergy improves lead quality—especially in complex SaaS funnels

🗣️ Final Word

This campaign proved that smart segmentation—not bigger budgets—drives scalable B2B growth.

Even in high-CPC markets like the UK and US, a mix of precision targeting and ongoing optimization helped us deliver results that were not just efficient—but profitable.

“Smart segmentation, not big budgets, drove the biggest wins for 360CTIapp.”

📞 Ready to Scale Efficiently Across Geos?

We help SaaS brands scale globally with full-funnel paid strategies—blending ABM, PPC, and landing page optimization to drive qualified demos and real revenue.

📩 Let’s build your next success story: info@impeccableads.com
🌐 Visit: www.impeccableads.com

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