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In the crowded insurance market, standing out isn’t easy. With over 40 years in the business, Autoline needed a strategic partner to help them cut through the noise, dominate branded search, and convert more users into leads both online and over the phone.
That’s where Impeccable Ads stepped in.
Background
Autoline is a well-established insurance broker offering a broad range of services, with a primary focus on private car insurance. As the industry became increasingly competitive, they recognised the need to shift toward a more aggressive and intelligent digital strategy to increase quote volumes and drive better ROI.
The goal was to develop a digital advertising approach that would not only generate traffic but convert that traffic into high-quality leads, both online and via direct phone inquiries.
The Challenge
- Autoline’s biggest challenge was dual conversion generation: they needed to secure online insurance quote submissions while also encouraging users to call directly for personalised offers.
- In addition, they were losing branded traffic to competitors and required a solution that would help them own their name online, defend their brand space, and increase overall visibility.
Our Approach
Impeccable Ads built a multi-channel performance strategy designed to engage users at every stage of the funnel—from awareness to decision-making.
Step 1: Branded Search Protection
We began with high-priority branded search campaigns, ensuring Autoline showed up at the top for their own name. These ads were complemented with hyper-targeted display ads to retain market share and prevent customer poaching by competitors.
Step 2: Capturing High-Intent Leads
For users actively searching for insurance services, we ran a combination of non-branded search ads and smart remarketing. This allowed us to stay top-of-mind for those who had previously visited the site but hadn’t converted. Customised ad copy encouraged users to call directly for better quotes, creating a strong online-to-offline funnel.
Step 3: Top-of-Funnel Awareness with Display and YouTube
To capture new audiences, we deployed Display and YouTube campaigns targeting users based on behaviour, interests, and demographics. This created a wide top-of-funnel audience that we could nurture through retargeting and remarketing strategies.
Step 4: Full-Funnel Retargeting
We strategically segmented retargeting lists based on user behaviour and implemented dynamic remarketing. Whether users viewed a quote page or bounced from a landing page, our follow-up ads delivered tailored messages that pulled them back into the funnel.
Results
The campaign delivered outstanding results and marked one of the most successful years for Autoline’s private car insurance segment:
- 31.25% overall conversion rate
- 96% year-over-year increase in new users
- 133% growth in total conversions
- 131% YoY increase in private car insurance investment
- 8 million impressions from Display advertising
- 38.30% view rate on YouTube
- 81% increase in returning users YoY
- 20% click-through rate (CTR) on Search
- 30% Search conversion rate
Final Word
Autoline’s success proves that in industries where trust and competition are high, owning your brand space and nurturing every user touchpoint is critical. Through intelligent segmentation, channel diversification, and ongoing optimisation, Impeccable Ads helped turn online interest into real leads and revenue.
📩 Want to build your lead generation engine? Connect with us at info@impeccableads.com
🔗 Visit: www.impeccableads.com
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