- What We Do
Challenge We Tackle
- Resources
Innovative Thinking
Our Support
Background
Tobermore started as a small sand and gravel business back in 1942. Over the years, it has grown into one of the leading paving and walling manufacturers in the UK and Ireland.
However, after launching their new website, Tobermore saw a sharp drop in organic traffic due to poor SEO rankings. This drop threatened their visibility in a highly competitive construction industry.
The Challenge
The key goals were:
Recover from the SEO performance drop after the new website launch
Boost brand awareness in both domestic and mainland UK markets
Drive relevant traffic to underperforming site sections
Reach both homeowners and professional builders/architects
Our Strategy
To achieve these goals, we implemented a dual-platform approach:
🔍 1. Search Advertising
We launched targeted Search campaigns focused on Tobermore’s core product categories.
Homeowners: Targeted users in Northern Ireland and Republic of Ireland, where the brand already had stronger awareness. These users were likely in early research stages.
Professionals: Focused on England, Scotland, and Wales, where brand familiarity was low. This group often orders large or overseas deliveries.
We used smart bidding strategies across campaigns to maximize impressions and conversions.
🖼️ 2. Display Remarketing
To support the Search campaigns and build brand recall, we added Display Remarketing.
This targeted users who had previously visited the site but didn’t convert—especially professionals in mainland UK who had low initial intent but high potential.
Results That Matter
Since partnering with Impeccable Ads, Tobermore achieved:
🔄 7.90% overall PPC conversion rate
🔍 10.14% Search conversion rate
👥 70,000 new users driven via ads
📈 5 million impressions served
🖱️ 70,000 ad clicks
Final Word
Even with strong products and a modern site, visibility doesn’t come automatically. Through precise search targeting, geo-specific messaging, and smart remarketing, we helped Tobermore bounce back stronger than ever.
Looking to drive traffic and leads post-website launch?
📩 Let’s talk: info@impeccableads.com
🌐 Visit: www.impeccableads.com
