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Projects Summary
In the crowded insurance space, standing out is tough. Autoline, with over 40 years in the business, needed a smart digital strategy to rise above the noise. They wanted to dominate branded search and increase high-quality leads—both online and over the phone.
That’s where Impeccable Ads came in.
Background
Autoline is a trusted name in the insurance world. They focus mainly on private car insurance, offering a wide range of services. However, as competition grew, they realised it was time to act.
Their goal? More quotes, better ROI, and a complete shift to digital-first marketing.
The Challenge
- Autoline faced two main challenges:
- Drive more online insurance quote submissions
- Get more users to call for personalized quotes
- At the same time, competitors were bidding on Autoline’s brand name, stealing valuable traffic. Clearly, they needed to defend their brand online and boost visibility across channels.
Our Approach
We built a full-funnel performance strategy. This allowed us to connect with users at every stage—from first touch to final decision.
Step 1: Protecting Branded Search
First, we launched branded search campaigns. This ensured Autoline appeared at the top when users searched for their name.
Additionally, we added hyper-targeted display ads to block competitors from poaching their audience.
Step 2: Capturing High-Intent Leads
Next, we ran non-branded search ads to attract users actively looking for insurance.
Meanwhile, we set up smart remarketing to reach people who visited the site but didn’t convert.
We also tested ad copy that encouraged users to call for better quotes—boosting online and offline lead generation.
Step 3: Building Awareness with Display & YouTube
To bring in fresh traffic, we rolled out Display and YouTube campaigns. These were targeted by user behaviour, interests, and demographics.
This top-of-funnel strategy gave us a wider audience to retarget later.
Step 4: Retargeting at Every Stage
Finally, we used retargeting lists based on user behaviour. Whether someone bounced from a landing page or viewed a quote, they received a tailored message.
As a result, we pulled them back into the funnel with higher intent.
Results
The results speak for themselves. This was one of the strongest years for Autoline’s car insurance business.
- 133% increase in total conversions
- 96% more new users YoY
- 131% growth in private car insurance investment
- 20% CTR on Search Ads
- 30% Search conversion rate
- 38.30% view rate on YouTube
- 8 million impressions via Display
- 81% growth in returning users
- 31.25% overall conversion rate
Final Word
In competitive industries like insurance, success depends on more than just traffic. You need to own your brand space, target the right users, and convert every touchpoint.
By using smart segmentation, cross-channel strategies, and continuous optimization, Impeccable Ads helped Autoline turn clicks into real, revenue-driving leads.
📞 Ready to Build Your Lead Engine?
Let’s scale your brand with performance marketing that works.
📩 Email: info@impeccableads.com
🔗 Visit: www.impeccableads.com
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