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- Industry: Technology
- Clients: Mr. Marko Paul
- Solution: Digital Marketing
- Date: 12/22/2024
Projects Summary
Client Needs:
For 360 SMS App, a Salesforce-native communication platform, our primary goal was to build a high-performance lead engine using paid media. Within just 4–5 months of campaign execution, our strategic approach to Google Ads led to a highly qualified pipeline of $108,000+ and a revenue contribution of over $35,000. This milestone reflects the power of focused digital advertising, agility in optimization, and close alignment with business objectives.
This milestone is a testament to the hard work, creativity, and dedication of our PPC specialists, as well as the trust and collaboration from the 360 SMS App team.
Service Provide
A list of the specific services we delivered for the project, such as:
- Google Ads Campaign Strategy & Management
- Conversion-Focused Landing Page Optimization
- Lead Tracking & Analytics Integration
- Performance Reporting & Attribution Modeling
- Campaign Restructuring & Negative Keyword Strategy
- ROI Forecasting & Funnel Alignment
Our Approch:
We started with foundational groundwork: optimizing landing pages, setting up robust conversion tracking, and understanding buyer intent through CRM alignment. Campaigns were officially launched in late November and spanned until February.
Phase 1 included standard search campaigns with themed ad groups. After identifying opportunities for improvement, we moved to Phase 2, where we implemented a Single Keyword Ad Group (SKAG) structure and focused on high-intent keywords. Over the next few weeks, campaigns were segmented further by keyword match type and audience age brackets for better control.
We also built a detailed negative keyword list, ensuring spend efficiency and sharper targeting.
Challenges
Lack of initial internal alignment delayed campaign launch.
Website and landing page structure required optimization before ad spend.
Dealing with bot traffic and spam submissions disrupted early performance.
Leadership disconnect and misalignment created internal communication barriers.
The Salesforce environment required customized CRM tracking to attribute SQLs correctly.
Results / Success Metrics
Present measurable results achieved after the project launch. This section should be data-driven to show the impact of your work, such as:
- 35% increase in organic traffic
- 50% boost in lead generation
- 20% improvement in user engagement
- Higher search rankings for targeted keyword
- ROI on digital ad spend
Working with Mortar was a game-changer for our business. Their team helped us achieve our digital goals beyond expectations.
Mr. Marko Paul.
